What will you learn in this course?

If you are a business analyst, manager, controlling professional or business planner, this course will help you learn how to plan and analyse the organizational performance by focusing on the strategic goals and objectives, by definition  of Key Results Areas of activities (KRA) and development of relevant Key Performance Indicators (KPI). You will learn how to transform the strategic goals  into short term objectives and initiatives so to build the roadmap (OKR) towards achievement of the organizational strategy.
You will learn a universal approach to planning and performance analysis based on the applicaation of modern planning tools like the Business Model Canvas,  KRAs, KPIs and OKRs.

At the end of the course, you will gain the necessary knowledge to recognize how do the choice of an  organizational business strategy impacts the determination of KRAs, KPIs and OKRs in its business model. You will upgrade your skills by adding additional methods for business performance analysis. You will know how to develop metrics and design OKRs and KPIs related to a specific business model.

Duration and form

16 study hours
Online or face-to-face instructor-led training


Certificate issued by School of Business Competences.
School of Business Competencies is a licensed Professional Training Center with License No. 200512301, issued
by the National Agency for Vocational Education and Training.

Prices for training in Bulgarian language
For the training of individual participants
Online – 508 BGN
Face-to-face – 586 BGN

For corporate trainings (a group of up to 15 people)

Face-to-face training – 2934 BGN

Prices for training in English language
For individual participants
Online – 320 EUR
Face-to-face – 440 EUR

For corporate trainings (a group of up to 15 people)

Face-to-face training – 2100 EUR

All prices do not include VAT

Course content

The business model of the organization as a reflection of its mission, vision and strategy

Defining the different aspects of business through Osterwalder’s business model. Effect of the organization’s chosen strategy on the definition of the Key Result Areas (KRA) in the business model. Examples of KRAs in four innovative business models.

Analysis of the organization’s business model. Objectives and Key Results (OKRs). Metrics for evaluating the result – current and final control. Financial and non-financial indicators, general and specific indicators (KPI). Correlation between OKRs and KPIs.

Practical work
Example: Business model of Inditex. Application of analysis techniques, KRA, metrics, financial and non-financial indicators. Examples of OKRs and KPIs.

Discussion: The business models of participants’ own organizations. Illustrating the selection of KRAs according to the firms’ market success strategy.

Case study: Wizz Air. Share solutions, questions and answers.

Develop metrics, formulate OKRs and KPIs
Examples of OKRs and KPIs in four categories of innovative business models. Discussion on the relationship between long-term goals reported with KPIs, KRAs in the structure of the four business models considered, as well as OKRs for progress.

Dynamics of change and focus on short-term control and adaptation of OKRs. Principles in the application of OKR:
(1) Focus and Commitment to Priorities
(2) Vertical and horizontal coordination of goals (Alignment and Connecting for Teamwork)
(3) Ongoing monitoring of progress and flexible adaptation (Tracking for Accountability)
(4) Stretching the goals and exceeding the result (Stretch for Amazing)

Practical work
An example of a mutual relationship between the goals and expectations of the stakeholders and the organization in the business model.
Develop causality between KPIs and OKRs to monitor progress.
Examples from different industries (manufacturing, services, trade) for applying the four principles in developing OKR in the structure of the organization.
Self-paced exercises to develop cause-and-effect relationships between goals, expected results, and selection of appropriate OKRs.
Discussion of the results

Discussion on the applicability of the analysis techniques discussed to the participants’ own organization

Course Summary. Questions and Answers.

Note: The examples given are for a standard rate. In in-house training, the examples are adapted according to the industry of the trainees.

The trainers
Svetlana Drenska, PhD
Manager of the School of Business Competencies. Certified manager and teacher. Doctor of Mathematics and Mechanics (BAS), Professional Bachelor of Management (OUBS, UK). Experience as a financial manager. More than 25 years of teaching experience. Leads the EBC*L (The European Business Competences License) and the professional qualification programs.
Silvia Dimitrova, Master of Accounting and Control, MBA
Having more than 20 years of experience as an accountant at Varna Airport and as a Manager Financial Analysis- and Planning at Fraport Twin Star Airport Management at Varna and Burgas airports. Silvia is an expert in the field of controlling, implementing and operating a system of key indicators.

Learning paths
❶ Strategic planning

❷ Business planning

❸ Financial analysis

Participants at this training receive a 10% discount on the price of each subsequent training at the School of Business Competence

Questions and answers about the course
Is the course suitable for business analysts?
Yes. The course is specially designed for business analysts, managers, planning and controlling specialists. Understanding the organization’s business model, key result areas, and selecting appropriate KPIs and OKRs are essential to fully understanding the business, as well as planning, measuring, analyzing, and managing its performance.
What will I learn in this course?
You will learn a universal approach to planning and performance analysis based on the analysis of the organization’s business model with a focus on KRAs, KPIs and OKRs.
Are there any prerequisites for the course?
The course has no prerequisites for participants.
Who is this course for?
The course is for business analysts, managers at various management levels, specialists in business planning and controlling.
What languages is the training in?
School of Business Competencies conducts training in Bulgarian and English. Above prices are for training in Bulgarian language. Contact us to arrange having the course in English.
What is the training method?
Lectures and discussions. Study of realistic examples and business cases to analyze innovative business models in various industries. Practical exercises for working with KRA, KPI and OKR.

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